- Transitional
Technologies
"A lot of time could be saved if we would
wait to read the history books
- instead of the the daily newspapers."
- -Anonymous
In humankind's march of progress, there have been periods
where a particular technology held dominance for
significant period. With the possible exceptions of fire,
the wheel, and the book - most technologies are, in time,
replaced with the new and improved.
Until recently, a technology might be the dominate
process for decades or even centuries. The period between
one dominate technology and the rise of the next dominate
technology in the past was seldom overnight. For example,
one could not tell an exact day that the automobile
replaced the horse and buggy.
The gap between the decline of one significant process
and the rise of another leads to relatively short lived
"transitional technologies." A transitional technology is
a machine, process, or adaption that bridges the gap
between the old and the radically new. It might be an
"add on" to the old to make it more competitive. It might
be a short-lived competitive technology that will loose
out to the next new and revolutionary process.
It is harder to recognize a transitional technology while
it is currently in use. It is easier to spot a
transitional technology in the history books than the
trade journals. We get busy looking at the marvelous
details of the weave of our buggy whips and don't see
Henry Ford buzzing past us.
Here are three examples of transitional technologies from
the past.
- There were over 100 patents on type setting machines that proceeded or were contemporaries of the Linotype and Monotype. The Linotype and the Monotype were developed at a time when printing press speeds were creating more demand for type than could be filled with handset type.
The unsuccessful machines were mostly "setting" devices used to assemble foundry type. The inventors were stuck in the mind set of building upon the current technology. They, through various ways, attempted to speed up the current process.
What set the Linotype and Monotype apart from most of
their rivals was that they were "casting" machines, not
just type assembly devices. They cast an entirely new
type for each job from a mold. All of the other
inventions so tediously developed and passionately
promoted were quickly forgotten.
- The "Type-O-Writer"was a Linotype
attachment. The Linotype rapidly achieved dominance
in newspapers and commercial printing as the preferred
method of acquiring type. Its strange keyboard of ninety
keys was radically different from the standard typewriter
or computer keyboard layout of today.
It took special training and experience to become a
skilled Linotype operator partially because of the
keyboard arrangement. The electronic "Type-O-Writer"
keyboard was developed to make the Linotype "user
friendly." It was a standard typewriter keyboard that
replaced the Linotype "etaoin shrdlu" keyboard
layout.
Phototypesetting machines, with typewriter keyboards,
began to replace the Linotype entirely. The Type-O-Writer
never caught on.
- The "Britetype" process was conceived as a
photo conversion process. When the photo-offset
lithographic printing began to become a process of
preferred use, there wasn't a fast photo typesetting
process.
The common way of setting type for photo-offset was to
set metal type, ink it, and pull a "repo" or reproduction
proof. After the ink dried, it could be included in the
"pasteup" and photographed to produced the negative. The
negative was used to make the lithographic plate.
Britetype used a heavy-duty camera copy board. The type
was locked into the copy holder, covered with a black
powder and rubbed to make the raised typeface shine and
the recessed non-image areas dark in contrast. The entire
page of type was photographed to make the negative. The
bulky process was only slightly quicker than other
methods and was replaced by more direct photo typesetting
methods.
- How will our present era of technology be read in
history books. What will be the transitional technologies
of today? What is the old technology? What is the future
technology and what will be the transitional technology
that bridges the gap? Send me your comments and they may
be included in a future column.
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